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Do you ever find yourself looking in stores for the item you have have designed in your head? The creators of have felt this intuition of women worldwide, and invented a online design experience for fashion savvy minds who know what they want in an item of clothing. is a new website catering to the needs of the individual, where shoppers can log on and choose a garment, style, fabric, colour, and size, without stomping from store to store. Ignited by a passion for marketing technology and design, customers can globally video-call the design studio and view their garments being made in Port Melbourne. Once again, Australia proves to be the most forward thinking capital of the fashion world.